Kevin Restivo, senior research analyst, IDC stated that "Nokia's share losses have given impetus to rivals." He added that there are still plenty of opportunities in the market for Nokia (and others) to do well "The company's transition away from Symbian-powered smartphones to those supplied with Windows Phone has left ample opportunity for competitors to steal share away from Nokia during the past 18 months. However, the smartphone market is still relatively embryo, which means there is room for all manufacturers and operating systems to flourish, including Nokia."
|3Q'12 Unit Shipments||3Q'12 Market Share||3Q'11 Unit Shipments||3Q'11 Market Share||Year-over- year Change|
Source: IDC Worldwide Mobile Phone Tracker, October 25, 2012
(Units in Millions)
Looking through the numbers, you can say the year was particularly good for Samsung, it managed to ship more than double the amount of smartphones last year. ZTE has also benefited from a fantastic 83 percent uplift in sales, its smartphones are doing well in emerging markets, says IDC.
On the other hand, we have worse performance than previous year's from HTC and RIM. RIM is currently relying on older models of smartphones and hoping its BB10 OS and new smartphones will revitalize its economy. HTC held the fifth player in place thanks to the HTC One X and EVO 4G success. Like Nokia, HTC is looking forward to Windows Phone 8 gaining ground and becoming popular.